CTV ADVERTISING
bONFIRE MEDIA IS THE COMPANY OF GREAT CTV ADS
Connected TV (CTV) Advertising: The Complete Guide
Connected TV (CTV) advertising puts your brand inside premium, long-form streaming experiences across platforms like Hulu, Peacock, Disney+, and Roku. Marketers choose CTV for its combination of scale, precise targeting, and near-universal household reach—without the scroll fatigue of social feeds.
What Is CTV Advertising?
CTV advertising is the placement of video ads on internet-connected televisions and streaming devices (smart TVs, Roku, Apple TV, Amazon Fire TV, gaming consoles). These ads run before, during, or after long-form streaming content.
CTV vs. OTT vs. Linear
• CTV: The device/context (smart TV or connected device) where streaming content is watched.
• OTT (Over-the-Top): The delivery method—video content delivered via the internet, bypassing cable/satellite.
• Linear TV: Traditional broadcast/cable with fixed programming schedules.
In practice, “CTV” and “OTT” are often used together; “CTV advertising” typically means buying ads shown on TV screens via streaming apps.
Where We Run CTV Ads
Through our recommended platform, Vibe (Vibe.co), we can access more than 550 premium streaming and connected TV placements. This means your brand isn’t limited to a handful of apps—it can show up across major ad-supported environments like Hulu, Peacock, Disney+, and Paramount+, as well as connected devices such as Roku, Amazon Fire TV, Apple TV, Samsung Smart TVs, and VIZIO Smart TVs.
With this breadth, campaigns can scale from highly localized targeting to nationwide reach, while still keeping placements in brand-safe, long-form content environments.
Some platforms, including Netflix, Prime Video, and YouTube TV, are not available through Vibe but can be purchased directly on an individual basis through their individual platforms. This allows us to mix wide distribution through Vibe with specific high-value buys where appropriate.
Other CTV ad providers, such as Mountain (MNTN), exist in the market as well. However, they typically offer fewer placement options and less flexibility. For most brands, Vibe’s scale and diversity of inventory make it the more powerful foundation for Connected TV advertising.
ctv by the numbers
CTV has quickly become the most powerful channel for brand growth. While millions of advertisers compete on platforms like Meta, the Connected TV space remains far less crowded — giving brands the opportunity to stand out where nearly every household is watching.
0%
of US Households Use Streaming Services
0x
Higher Engagement Rate than Social Ads
0%
Average View-Through Rate (VTR) on CTV Ads
0%
YoY Market Growth Measured by Ad Spend
(Sources: MediaPost, MNTN, eMarketer)
The Top CTV Advertising Agency in the U.S
When it comes to Connected TV advertising, brands choose Bonfire Media as their go-to partner. We’re not just another digital shop — we’re a CTV-focused advertising agency that specializes in creating high-performing video campaigns for Hulu, Peacock, Disney+, Paramount+, Roku, and more.
As one of the leading CTV agencies in the United States, we combine premium creative production with advanced targeting and reporting. The result: ads that people actually watch (98% completion rates) and campaigns that scale profitably.
We’ve helped DTC brands, national service providers, and local businesses alike unlock the power of Connected TV. Whether the goal is brand awareness, lower customer acquisition costs, or becoming a household name, our team delivers proven results across hundreds of streaming platforms and devices.
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Ready to put your brand on the big screen? Partner with the top CTV agency in the U.S. and see the results.
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