HIGH-IMPACT ADS
nobody Makes Entertaining, Scroll-Stopping Ads Like bonfire Media
Ads That Stop the Scroll (and Drive Sales)
At Bonfire Media, we don’t just create ads—we make High-Impact Ads that people can’t ignore.
Most ads blend into the feed, get skipped on YouTube, or disappear in the endless scroll. Ours don’t. We’re known for ads that stop the scroll, grab attention, and actually make people want to keep watching.
A lot of our work leans into comedy—because when people laugh, they remember. But it’s not only comedy. Whether it’s humor, storytelling, or striking visuals, we build ads that feel different, ads that stand out, and ads that work.
Every campaign we create is designed with performance in mind—crafted to entertain, engage, and convert. That’s why brands partner with us to scale on CTV, Meta, YouTube, TikTok, and LinkedIn.
how important are great ads?
Great creative isn’t just nice to have—it’s the biggest factor in whether an ad campaign wins or loses.
A widely cited metric in marketing circles is that creative quality drives roughly 60–70% of campaign performance. What this means is: even if your targeting, budget, and placement are all solid, weak creative will hold you back far more than any other single variable.
But what separates good from great creative?
A KILLER HOOK: People decide quickly whether to scroll or stay. If they don't stick, then they don't get to hear your message.
VISUAL CLARITY + PLATFORM FIT: What works on TikTok might not work on LinkedIn. Framing, pacing, audio, format, and delivery all matter differently on different platforms.
STORYTELLING, TONE, AND HUMOR THAT FITS YOUR BRAND: When people FEEL or LAUGH, they remember. Advertising is an emotional game, and we know how to win.
ITERATION & OPTIMIZATION: Testing creative variants, analyzing which scripts or images catch attention, then doubling down.
MIX IT ALL TOGETHER, AND YOU GET VIRAL ADS LIKE THIS ONE:
WHY DO COMEDY ADS WORK?
In a crowded ad landscape where most creative gets ignored, comedy cuts through. It builds a stronger emotional connection, makes your brand feel human, and leaves audiences with a positive memory.
We don't only do comedy, but if you want to bet your success on the stats:
91% of consumers prefer brands that are funny (Oracle study).
90% are more likely to remember an ad if it’s funny, compared to serious ads (Kantar research).
72% of people would choose a humorous brand over a competitor offering the same product (Oracle).
Funny ads are also 54x more likely to go viral, meaning you increase reach and engagement without additional spend.
HIGH-IMPACT ADS IN ACTION?
Here’s how we’ve helped brands cut acquisition costs, scale campaigns, and create ads that people remember.
Ready to stand out? Let’s create High-Impact Ads that stop the scroll, make people laugh, and drive real results across every platform.
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